3 Free Tools for Crafting Irresistible Landing Pages

Landing pages are an essential marketing strategy for increasing conversions and attracting new prospects. Landing pages have a single purpose or goal, which is to encourage visitors to take action, usually related to lead generation or sales. The action is often a call to action (CTA), such as signing up for a newsletter, a webinar, a free trial, or a product. Landing pages can be used in digital advertising so that potential customers have a page to land on after they click an ad or post. They can also be used to collect data on potential customers, generate leads, and more

They work when they’re targeted to an audience and optimised for conversions. The average conversion rate for landing pages across industries is 2.35% (source). However, the best-performing websites have a conversion rate of 11.2% (source). That’s a huge difference!

With the right tools, you can craft irresistible landing pages that will help you capture more leads and increase your conversion rates. In this blog post, we’ll introduce you to 3 free tools that can help you do just that. So, let’s get started!

Free Landing Page Tool 1 – Create eye-catching visuals of your products – Smartmockups

What is it?

Smartmockups is a fantastic platform that allows you to create stunning mockups for your projects without any hassle. Whether you’re a designer, marketer, or simply someone who wants to present their ideas in a professional and visually appealing way, Smartmockups has got you covered. It’s an online tool that offers a free plan, giving you access to a wide range of mockup templates to showcase your designs or products.

What’s great about it?

Its user-friendly interface and the variety of mockup options it provides. With just a few clicks, you can transform your flat designs into realistic and eye-catching visuals. The free plan offers a decent selection of templates, covering various categories such as technology, apparel, stationery, and more. You can easily customise these mockups with your own images and content, giving you the flexibility to create personalised presentations that suit your needs. Plus, the platform is cloud-based, so you can access your projects from anywhere, making collaboration a breeze.

What are the limitations of the platform?

While Smartmockups’ free plan offers a lot of value, there are a few limitations to keep in mind. Firstly, the number of mockup templates available for free is limited compared to their paid plans. However, you still have a good variety to choose from. Additionally, the free plan restricts the export resolution to 800×600 pixels, which might not be suitable for high-resolution printing. If you require larger or more advanced mockups, you may need to consider upgrading to a paid plan. Nevertheless, the free plan is a great starting point for individuals and small businesses looking to enhance their visual presentations without breaking the bank.

Pricing model:

Decent Free Plan – Their free plan is good for some standard product mockups, anything more specific or printable you’ll likely need to upgrade to their paid plan.

Free Landing Page Tool 2 – Create Your Landing Page Structure and Copy – AI Landing Page Generator

What is it?

AI Landing Page Generator is a free tool that uses artificial intelligence to help you create a high-converting landing page structure and copy. All you need to do is provide some basic information about your product or service, and the tool will generate the structure of the landing page along with persuasive copy and clear calls to action.

What’s great about it?

First, it’s (at the time of writing) free to use. Second, it’s very easy to use, even if you don’t have any design or copywriting experience, you can get a decent first draft of what your landing page should say and how it should be structured.

What are the limitations of the platform?

While AI Landing Page Generator is a good first draft, like any AI tool it shouldn’t be used to create the final copy. It will generate the copy and structure based on the information you provide into the ‘Topic or Product’ text box – I strongly recommend going into as much detail as possible to get better results. All the copy should be checked, edited to be more relevant to your business before being published anywhere.

Pricing model:
Genuinely Free To Use – At the time of writing the tool doesn’t require any payment or sign-ups to use.

Free Landing Page Tool 3 – Design Your Landing Page – Bee

What is it?

Bee is a no-code email and landing page design suite that allows you to create beautiful emails and landing pages quickly and easily.

What’s great about it?

The free plan comes packed with features, including access to the 1500+ template catalogue, unlimited exports, and unlimited users with no roles. You can create up to 10 pages or emails as part of the free plan.

What are the limitations of the platform?

In addition to only having access to create up to 10 page or emails, you also don’t have access to advanced features such as user roles and permissions, unlimited reusable content blocks, or real-time co-editing. Another limitation is once your landing page has been created you will need to arrange to get the HTML files uploaded to your website which can be a challenge depending on your technical ability or support team.

Pricing model:

Decent Free Plan – As mentioned, 10 free pages can be created which is more than enough to get you started with landing pages.

BONUS Free Landing Page Tool – Optimise your Landing Page with an  AI Heatmap – Howuku.

A website heatmap is a visual representation of user activity and behaviour on your website, usually displayed in the form of colour-coded overlays. Howuku creates this heatmap with AI based on expected user behaviour. This would include things like mouse movements, clicks, and scrolling patterns. The heatmap then reveals hotspots (areas with likely high activity) and cold spots (areas with likely low activity) on your webpage.

To optimise your website using a heatmap, focus on analysing the areas with the highest engagement, indicated by warmer colours. These areas are often the most valuable and should be optimised to enhance user experience, such as placing important content, calls to action, or links. Conversely, colder areas may suggest poor performance or content that fails to engage users, prompting you to reevaluate the placement or relevance of elements in those sections.

Additional Help

Check out my Quick Tips Guide for information on how to get started with these platforms, as well as examples of how I’ve used them and the results I’ve achieved – you’ll need to enter your email address to download.

We’re obsessed with helping organisations do more with less, check out our Automated Maturity Assessments, Small Business Automation and Visualise Business Impact services to find out how you can do more with less!

In our next post, we’ll share 3 Free Tools to Assess and Improve Your Business Performance. In the meantime feel free to check out the rest of our Free Tools Series.